The esports gambling company Luckbox and its parent company Real Luck Group have announced a partnership with the Turkish gaming marketing firm Publishme. The partnership will see Publishme build Luckbox’s in-house content studio and work to deliver its content marketing strategy.
Luckbox is an esports betting site that offers odds on 14 esports titles: CS:GO: Dota 2, League of Legends, FIFA, Valorant, Overwatch, Rainbow 6: Siege, Call of Duty, Honor of Kings, Starcraft II, Starcraft, Rocket League, Warcraft III, and Hearthstone. Its services are offered in six languages for broad coverage of Valorant betting and more.
Publishme is a gaming marketing agency that offers full-service marketing to gaming companies and brands. Its services include marketing, Influencer management, graphic design, content production, community management, and more. It has a network of more than twenty influencers and has well-known clients such as Nvidia, Activision, Blizzard, Epic Games, and Ubisoft.
In a press release, the CEO of Luckbox – Thomas Rosander – said:
“Content is a key part of our marketing mix since esports fans and gamers consume content like no other generation before them. Until now, Luckbox’s growth has been primarily organic, and this partnership represents the beginning of our drive to scale our customer acquisition efforts. Our Head of Content, Nevzat Uçar, is highly experienced in delivering content that resonates with targeted audiences, especially in his prior roles at Red Bull and Riot Games. We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform.”
Providing some further detail on the scope of the partnership – Nevzat Uçar – Luckbox’s Head of Content, said:
“I’ll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realization. The Publishme team will support Luckbox in creating written, visual, and video content as well as graphic design, creating esports tournaments, helping with influencer management and production. They’ll work with us to convey our message to the esports and gaming audience through our owned and managed channels.”
Publishme’s CEO – Özgür Özalp – said of the partnership:
“As a marketing agency in the rapidly growing gaming and esports industry, we’re always looking for new partnerships to add value to our business and deliver the best content to the gaming community on a global scale. I believe that Luckbox’s global vision and our upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We’re excited that we’ll be able to share our projects and contents with the global gaming community.”
Publishme Managing Partner – Kerem Emre Akarlar – noted:
“We work with the leading companies in the gaming industry. Our vision is to deliver the best results for our clients and provide unique experiences for the gamers on a global scale. With that perspective working with the Luckbox is a perfect match with our vision, also we are confident that Publishme and Luckbox cooperation will add value on both sides. We are so happy to enroll on a new adventure with Luckbox serving in 80 different territories of the world.”